About
What Is “Behind the Bricks”?
Behind the Bricks is India’s first and only real estate podcast, promising honesty over hype. Launched by Raj Makhija, founder of Abstract Digital World, this platform isn’t about fancy ads or glossy brochures—it’s about genuine conversations that help buyers, developers, and investors understand the real estate world in simple language.
Why Behind the Bricks Stands Out ?
Real Talk, Not Sales Talk
We dive into topics that others avoid—false pricing, developer struggles, and what happens in different cities.
No Jargon
Every episode and article is in Hinglish, making it easy for anyone to understand—whether you’re new to property or already an investor.
Relatable Stories
Hear about real mistakes people make, actual market trends, and honest comparisons (like Mumbai vs. Navi Mumbai) to guide your property decisions.
How Behind the Bricks
Helps You?
1
If You’re A Buyer
Find out what to check before buying, how to avoid common traps, and how to make smart choices.
2
If you’re a developer
Learn how to build real trust with buyers by showing the human side of your work.
3
If you’re a marketer
Discover what builds credibility in property marketing—no more tricks, just real advice.
The Story Behind the
Platform
Raj Makhija and his team have worked with over 100+ real estate developers in Maharashtra. After seeing both buyer frustrations and developer constraints firsthand, they realised the industry needed something different: a place where people could tell the truth about real estate. That’s why Behind the Bricks was created.
Raj Makhija –
“Everyone talks around the truth. We decided to talk about it.”
Why It Matters Today ?
Modern buyers are savvy, research online, and seek genuine answers, not empty promises. At the same time, developers are under more pressure to be transparent and trustworthy. Behind the Bricks acts as a bridge, helping both sides meet honestly.
Listen or Watch Anywhere
You can catch Behind the Bricks in any format you like:
“Video conversations with experts and developers. & Audio episodes for easy listening.”
What’s Next for
Behind the Bricks?
100+ developers and experts lined up for unfiltered conversations.
Aim: Become India’s largest real estate resource library—with facts, open discussions, and myth-busting advice.
Future Plans: More city-specific episodes, data-driven insights, and practical checklists.
No Spin. No Filters. Just Real Estate, Real People, Real Talk.
Join Behind the Bricks on your property journey. Here, the only thing we build is trust.